PurpleCloud CEO Adria Levtchenko

In a new column featured in Hotel Executive, PurpleCloud CEO Adria Levtchenko explains the use of “chatbots,” and their value to hotel websites. Here is an excerpt from her exclusive column:


“Certainly, for quite some time, there has been a strong technological underpinning to the management and delivery of guest services in hospitality. This includes all of the computer-controlled technologies that drive our physical plant; the communication systems we rely on to reach guests and strategic partners, or work with each other; and our revenue management and other operational systems.


“Moreover, it wouldn’t be out of place to note not just how reliant we seem to be on technology (try leaving home without your smartphone in hand or doing without a computer at work) but also that the “technology conversation” seems to being getting louder and louder with each passing day.


“A whole new vocabulary has arisen, as we keep hearing, even if only in vague terms, about artificial intelligence, machine learning, neural networks, blockchain and the like. The Internet of Things and The Cloud have almost become passe concepts.


“Just what are some of these technologies and how might we demystify them, as we consider the future role of technology for the hospitality sector?  In this article, we will consider some of the forces behind the adoption of advanced technologies by hospitality organizations; what issues they might be solving, as well as what issues they may be provoking. Clearly, there are implications for our work force, the everyday life of a hotel, strategic planning or, even, what it means to be a leader in the hospitality sector.”


For full text of this article, please visit the Hotel Executive website.


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