Hospitality Technology magazine once again featured PurpleCloud in the second installment of its “How to Optimize RevPar in 6 Steps” feature. The article concerns how to drive RevPAR through data analytics, including exploring and evaluating technology options.
The article states:
“Operators often underestimate the initial and ongoing costs of deployment and staff training. Purple Cloud Technologies (www.purplecloudtech.com), whose Cielo platform includes price analysis functionality, advocates ensuring that training expenditures are part of the RevPar management and optimization technology budget. Vendors should be willing to conduct trial or pilot programs as “proof of concept,” as well as to demonstrate the ROI achieved at comparable properties that have deployed their technology.”
To read the full article, visit the Hospitality Technology mag website.